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Some Easy On-Page SEO Tips for Bloggers

05 25 10'

Written by Web Designer - Krystian Szastok

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There are several factors that count while Google determines the ranking of a blog. As a blogger you need not have to be well-versed with the technicalities of SEO, but knowing some simple on-page SEO techniques will help to boost your blog’s ranking.

Here are a few things that one should keep in mind while starting with blogging.

Keywords

Keywords are important for your content as they determine how you want your blog to be found by the web users.

Keywords research: Choosing the appropriate keyword/ key phrase requires little bit of research on the topic. Carry out search in Google with your chosen topic and see the result. It will help you figure out the pattern of keyword/ key phrase you should select for your post.

Synonyms: You can use the exact keywords, some commonly used synonyms of it as well as the keyword embedded in a phrase in your write up.

Title tag: Use the main keyword in the title tag and in the <h1> heading (if any) to make it clear for the search engine what your article is all about.

Bold format: For further emphasize the main keyword can be used in bold format for once in the article while occasional linking to relevant sites using the keywords as anchor text will increase the credibility of your blog.

But no not over use keywords as Google may take it as spam, which can have negative impact on the ranking of your site. However, various SEO tools are available for keywords research in a proper way. If you don’t have much time for the nitty-gritty of SEO, you can hand it over to some SEO Company India to give it a professional touch.

Theme

Sticking to a particular theme or closely related themes will help your site rank better. For example, if you have ample pages on traveling and related topics like camping, hotel accommodation, itineraries, your blog can rank quicker than a blog covering diverse topics such as travel, fashion, gadgets, technology, etc.

Duplicate content

Disable unnecessary archiving options from blog settings. Same content in multiple pages raises the issue of duplicate content. Google may treat them as spam. Therefore, make sure that your posts are unique and published in one relevant category.

Quantity

Length of content does matter to Google. Search engines generally values blog posts having greater word counts. So, try to write at least 250 to 300 words per post.

Sitemap

Generate XML sitemap for your blog and submit the sitemap to Google Web Master Central so that Google can keep track of each and every page on your site.

RSS Feed

Submitting RSS feed will help your blog get noticed by humans easily which in turn increases its worth to search engines. Submitting to MyYahoo creates an opportunity to get indexed by Yahoo and fetch a good amount of traffic from there too.

URL Submission

Make the most of on-site SEO by submitting your content to Google and other search engines. Search engines update indices on a regular basis. It may take time, whereas getting link from an already indexed site can accelerate the process.

With the inclusion of your blog’s URL in Google’s index you can use Google Web Search, Maps, Media and ‘Item for Sale’ product search tools (depending on your need) to reach out to the global target audience.

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Online Media – The Gateway to Business Success

04 16 10'

Written by Web Designer - Krystian Szastok

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For most of the enterprises and their ecommerce solutions, Online Media as a helpline is the buzzword today. Being at the right place at the right time with right solution is the need of the hour and challenge for all business to cherish. Hence it is well comprehended that Information is the Key to any technological developments; Information management is the key to implement those advancements in most methodical way, but taking Information Technology to your advantage depends on your wider presence among the right web communities.
But how will you identify the communities and then encash on your prospective consumers?

What could be your ideal marketing speech to drive potential traffic to your websites and convert those leads into sale?

Does your end product relate to majority of consumers or a specific group of users from a niche vertical?

What are the web sources and their types that would prove real worthy for your client acquisition, their fostering over a period of time and then converting them into loyal customers?

Challenges Ahead:

Amongst multiple marketing communications and media advertisement options and various competitor’s marketing schemes in place, most often the IT and ITes companies end up in selecting a general and mass oriented promotional campaign. Say any type of Technology, it is not expected to have long shelf life as change is inevitable. Rising competitions and shuffling in market place behaviour require latest ideas to create awareness and build healthy relationship with your customers.

What is the way out?

Needless to say customers are online and that also not every where. They are significantly smart to decide the appropriate venue on web for their daily required information feed. Most often consumers with different geographical backgrounds select combination of specialized Tech websites, forums, relevant company websites, blogs and open forums with an eye to get the latest technology news and interactive product reviews. Before purchasing a high value technical gadget they are going to register themselves in relevant websites for gathering views and feedback on the particular product. For enterprises it is the bulk buying lengthy process which requires lots of convincing features with in your website and its promotional strategies. During buying stages, in many cases people struggle to afford enough time for browsing various tech sites. Automatically they prefer to receive news on launches or updates directly in their mail box which is effective and time saving also.

So as an owner of an enterprise business you need a solidified online media option that would take care of your regular interaction with consumer’s latest needs and simultaneously promotes your product reviews in the form of technological news. Online advertising, branding solution and Electronic Direct Mailers (EDMs) are educating your target customers, creating needs, driving them for substantial purchases and finally retain clients for future transactions. Most apparently you as an investor you will get measurable performance report of the online media campaign from time to time i.e. campaign delivery reports. This would help you to gauge customer’s involvement process and improve your monthly sales figure as well.

It has been widely accepted in US and other major economic countries that advent of internet penetration and its random use has increased manifold in the last decades compared to print and other offline media. Hence persistent visibility in different forms and that in to various web networking sites is the mantra for enterprise marketing strategy today. Online marketing service providers would be your real hunt for entire range of promotional activities so as to establish yourself a distinguished entity in your business segment.

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The good guys and bad guys of SEO

04 16 10'

Written by Web Designer - Krystian Szastok

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The field of search engine optimisation (SEO) is a strange place to find a battle of morality.

However, within this niche form of digital marketing, a pitched battle between good and evil is taking place every day. On one side is the ‘white hats’ and the search engines – on the other, the ‘blackhats’ and the disreputable websites. One side stands for order, the other for advantage. One for long term stability and honesty, the other for short term success and deception.

Of course this battle is far less melodramatic than this. It’s not really a battle between “good and evil” – it’s a battle between “good and bad” – good practice and bad practice.

Broadly speaking, it boils down to two different philosophies of search engine optimisation, each with their own techniques.

The “Good” guys are, to a great extent, just those that operate within the system. The ones that use techniques recommended or tacitly approved by search engines; promoting SEO through good website design, strong content and promoting a business or site through a more holistic approach to both people and search engine bots. These are the “white hats” and done properly, these are the SEO consultants who achieve a lasting benefit for a website.

The “Bad” guys are the ‘blackhats’. They’re the ones who take the guidelines and policy agreements of the major search engines and look for the best way to exploit the system for maximum effect, hoping to get results before they get caught. When it boils down to it, they simply use techniques not approved by the search engine companies – which in many cases can actually be illegal. Their techniques basically fool a search engine through subterfuge, creating pages that get great rankings but are of little to no use to a user.

Both sides get their name from another niche community that has its origins in the development of the web, one that similarly operates behind the scenes of the vast majority of web users but has a profound effect on the general experience: hackers.

Whitehat hackers effectively temper their transgressive proclivities through an ethical code, penetrating data security to highlight gaps in network defence and vulnerabilities. These are the people who find employment as data security experts.

Blackhats are the ones who attack systems for profit, fun or for their own inscrutable reasons; they do things without permission, without invitation and without thought of benefit to their target. Given the dubious legal status of their actions, they are less likely to be directly employed by any reputable company. Their direct effect on the internet is the creation of headaches like botnets, viruses and internet worms.

Returning to SEO, the situation is much the same for any company or client interested in purchasing their services. Like blackhat hacking, blackhat SEO carries its own risks. The difference is that the punishment is rarely going to involve the criminal system – the police aren’t looking for unscrupulous search engine optimisation.

Instead, the pitfall of the blackhat approach is in the efforts of the search engines themselves. Like spam advertising, blackhat SEO dilutes the effect and benefit of all other forms of search engine marketing and is likely to discourage users from using the engine. If you get caught using blackhat SEO, your site will probably disappear off the search engine entirely – or at the very least fall massively down the rankings.

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Templates will save you time when using email marketing

04 06 10'

Written by Web Designer - Krystian Szastok

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One of the most popular methods of online marketing is the use of email to send out marketing material.

It’s key to personalise the emails sent, but writing individual messages to your database of contacts is an ineffective use of time. The solution is to use email marketing templates. These already existing emails can be modified for each campaign. It will seem like you’ve created a fresh email, and save you a great deal of time in the process.

Email marketing is popular because it’s a relatively low cost marketing method that offers a high rate of return on investment. A recent study by the Direct Marketing Association found that email marketing generated four times the amount invested.

Email marketing software can integrate and segment databases, and offer options to personalise the emails including inserting the recipient’s name. It also provides a wealth of data which can be studied. Detailed information about who has opened the email, which link they have clicked on and whether they visited your website is all provided so you can look at exactly how effective the campaign has been. This is particularly useful for follow up campaigns, in which you can target the people whose interest has been grabbed by the first mail out.

It can also be used as a way of communicating with existing, old or potential clients in the form of an electronic newsletter. It’s a great way to spread good news about your latest product or service, or simply keep them up to date with what has been happening.

With a few clicks of the mouse your marketing material can be sent, instantly, to thousands of people. Any bounces will be recorded. Sophisticated software will actually clean the database each time you send something out, removing any incorrect email addresses.

It certainly beats waiting a couple of days for the same information to arrive by post!

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Prevalence

04 06 10'

Written by Web Designer - Krystian Szastok

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We all know the saying about a picture being worth a thousand words, or, if you were Confucius, a thousand pieces of gold, but that doesn’t mean it is correct. Try an experiment at home.

Turn on a commercial TV channel and when the adverts come on, mute the sound. For the next commercial break, close your eyes and then ask yourself which made more sense. On the assumption that you didn’t leave the sound off it would probably have been the latter.

The use of images in direct email marketing is not without its problems. Many email service providers block images so you might think that it is not worth all the aggravation. Why not go for text only from the start?

Any quality company supplying email marketing software will provide some form of email template with the facility of including pictures so there must be some reason for their inclusion. Most would want their logo prominently displayed if only to reassure the reader that it is worth them continuing. But what others to use?

For some products the image almost chooses itself. If you are selling chocolate then there can be little harm in including a picture of it drizzling over a profiterole. It would grab anyone’s attention. If your offer of a Caribbean holiday has no sunset over water then you might be missing a trick.

The prime function of the image is to encourage the reader to read on. It is the shop window. People see something that looks good and they want to know more. Whilst the general rule is that all else should be sacrificed to that end, there are one or two exceptions.

The main one is that the picture must have some relevance to the offer. A picture of the Northern Lights might be extremely pretty but not for a tour of the pyramids. The image will make the reader want to know more about what it displays and you will irritate them if you fail to do so. So play fair with them.

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