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There are several factors that count while Google determines the ranking of a blog. As a blogger you need not have to be well-versed with the technicalities of SEO, but knowing some simple on-page SEO techniques will help to boost your blog’s ranking.

Here are a few things that one should keep in mind while starting with blogging.

Keywords

Keywords are important for your content as they determine how you want your blog to be found by the web users.

Keywords research: Choosing the appropriate keyword/ key phrase requires little bit of research on the topic. Carry out search in Google with your chosen topic and see the result. It will help you figure out the pattern of keyword/ key phrase you should select for your post.

Synonyms: You can use the exact keywords, some commonly used synonyms of it as well as the keyword embedded in a phrase in your write up.

Title tag: Use the main keyword in the title tag and in the <h1> heading (if any) to make it clear for the search engine what your article is all about.

Bold format: For further emphasize the main keyword can be used in bold format for once in the article while occasional linking to relevant sites using the keywords as anchor text will increase the credibility of your blog.

But no not over use keywords as Google may take it as spam, which can have negative impact on the ranking of your site. However, various SEO tools are available for keywords research in a proper way. If you don’t have much time for the nitty-gritty of SEO, you can hand it over to some SEO Company India to give it a professional touch.

Theme

Sticking to a particular theme or closely related themes will help your site rank better. For example, if you have ample pages on traveling and related topics like camping, hotel accommodation, itineraries, your blog can rank quicker than a blog covering diverse topics such as travel, fashion, gadgets, technology, etc.

Duplicate content

Disable unnecessary archiving options from blog settings. Same content in multiple pages raises the issue of duplicate content. Google may treat them as spam. Therefore, make sure that your posts are unique and published in one relevant category.

Quantity

Length of content does matter to Google. Search engines generally values blog posts having greater word counts. So, try to write at least 250 to 300 words per post.

Sitemap

Generate XML sitemap for your blog and submit the sitemap to Google Web Master Central so that Google can keep track of each and every page on your site.

RSS Feed

Submitting RSS feed will help your blog get noticed by humans easily which in turn increases its worth to search engines. Submitting to MyYahoo creates an opportunity to get indexed by Yahoo and fetch a good amount of traffic from there too.

URL Submission

Make the most of on-site SEO by submitting your content to Google and other search engines. Search engines update indices on a regular basis. It may take time, whereas getting link from an already indexed site can accelerate the process.

With the inclusion of your blog’s URL in Google’s index you can use Google Web Search, Maps, Media and ‘Item for Sale’ product search tools (depending on your need) to reach out to the global target audience.